As a marketer, I thought the era of putting asterixes behind special offers to your customers was sort of over. I thought web 2.0, consumer power and customer advocacy kinda put an end to that. But it seems that Linkedin, a web 2.0 company worth $9 Billion is still in the business of making misleading [...]
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Some time ago I wrote about 10 reasons why your company should blog. In this research from emarketer.com, they asked Chief Marketing Officers of US Fortune 1000 companies why they thought they should blog. These were their answers:
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I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious. But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
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Today, it is a simple marketing truth that if you want to get found by potential customers and clients on the social web, you need to know the basics of SEO (search engine optimisation). You need to develop and implement a keyword strategy. You need to apply that keyword strategy in your social channels – [...]
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The mass media marketing the rat race is all about Awareness. You have to get noticed. So you shout for attention. But there’s other ways of generating business rather than interrupting people with annoying ads. How? Through caring.
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0