What is NofollowIt’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get.

One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?

In this post I will try and clear up the sense and non-sense of Nofollow.

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In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).

Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main –  corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).

But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.

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Over the years, your old website has probably gained loads of incoming links from other websites.

These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.

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This post is the last post in a series of 5 about developing a Keyword Strategy.

In my past 4 posts I outlined my process of doing Keyword Research.

I covered:

  1. Which elements make up your Keyword Strategy
  2. Translating your value & product proposition into Keywords
  3. Checking what people are searching on (volume and exact terms)
  4. Evaluating your competition to find out if you have a chance on these Keywords.

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This post is the 4rd post in a series of 5 about developing a Keyword Strategy.

There is not much use optimising for keywords you will never, in a million years,  have a chance on. This is why you need to evaluate your online competition.

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Since I will be talking about SEO on this blog quite a lot, I think it’s good to clear up some terminology first. Let’s start with PageRank and SERP.

Usually when I ask marketers what PageRank is, they reply:

Isn’t this the position of your site in Google?”

Answer: no, not exactly.

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