Marketers and IT is a bit like cats and water. Can’t live without it, but we certainly don’t want to take a swim in it either. But now that SEO is a core business skill, you shall need to dip the techy waters just a little bit deeper than you would ideally want to :-/ [...]
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As an online marketer, you may well be asking, why is On Page SEO so important? And how seriously do you need to take it? Well, On Page SEO is a great way to work your Keyword Strategy. You can take the keywords that are most important to you and apply them to SEO tags [...]
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Over the years, your old website has probably gained loads of incoming links from other websites. These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.
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This post is the last post in a series of 5 about developing a Keyword Strategy. In my past 4 posts I outlined my process of doing Keyword Research. I covered: Which elements make up your Keyword Strategy Translating your value & product proposition into Keywords Checking what people are searching on (volume and exact [...]
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This post is the 4rd post in a series of 5 about developing a Keyword Strategy. There is not much use optimising for keywords you will never, in a million years, have a chance on. This is why you need to evaluate your online competition.
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0