As a marketer, your number 1 objective for the social web is to get found, right? If you want to get found you know you should optimise your content and your website. But! You should also optimise your social media channels. So, where to start?
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At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.
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Most clients I speak with have heard of Slideshare – the ‘YouTube’ for powerpoints – and some are even using it. But I haven’t met too many who optimise their Slideshare profiles to their keyword strategy. Optimising means that people can then find your profile and presentations better in Google, or when they search from [...]
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Today, it is a simple marketing truth that if you want to get found by potential customers and clients on the social web, you need to know the basics of SEO (search engine optimisation). You need to develop and implement a keyword strategy. You need to apply that keyword strategy in your social channels – [...]
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Last October 14, we gave a presentation to the HR Puzzle – a network of Dutch thought leaders in Ehrm. During the presentation we explained our approach to marketing and pr on the social web.
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0