Mobile StrategyYesterday I participated in a panel discussion on Mobile Strategy at an event organised by EFactor – the world’s largest network for entrepreneurs. The attendees were mostly independent entrepreneurs and SME business leaders.

Despite my years as brand director for Commodore International Corp. I’m not a mobile specialist. So I was there to help us explore how businesses could fit mobile into their overall marketing 2.0 strategy.

[Read more...]

While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that.

Social Media Marketing Dummies

Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration for blog topics. And that’s why I am now writing this post for  ‘social media marketing for dummies’.

[Read more...]

Here’s a classic social media marketing cartoon, first published on Eloqua’s blog (a company for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out:

Eloqua Maltoni Social Media Cartoon

[Read more...]

This morning I’m giving a presentation for the social media event organised by Onbegrensd Talent. More about Onbegrend Talent here (Dutch only).

The deck I’ll present is above. The purpose of my presentation is to help flip people’s headset.

Why?

[Read more...]

My business partner Steve Seager has just launched his new blog on www.steveseager.com.

On his blog Steve will be talking about strategy and communications on the social web.

When I met Steve more than 2 years ago I wasn’t too keen on the word ‘Strategy’. I always felt strategy was about long term. It would always prevent things from moving forward!

[Read more...]

Dear people, over the past 6 months I have been posting about the different aspects of SEO, conversation, tools, social media channels, tactics, and more. This presentation below puts all of these into a useful and practical framework for you to head towards a social media strategy. It is also the core of our own services as a company. Take a look at the presentation below and have a think! You can also download it and share it with colleagues. Links to downloads at the bottom of this blog post!

[Read more...]

In his latest blog post my business partner Steve Seager provides a basic four step framework for business leaders to set social media strategy.

Steve had his first taste of strategy when he was rock climbing as a kid with his stepdad. There he learned to think about his finishing point, set direction and plan the moves needed to secure success step by step.

He argues that whether you are talking about rock climbing, traditional marketing or social media, strategy is strategy. The architecture remains the same.

The paper speaks about setting business objectives, setting communication goals and global strategies as well as defining your role in social media as a business leader.

[Read more...]

McKinsey change the purchase funnel!

Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years.

Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that opens up ways of smarter marketing.

McKinsey have replaced the traditional purchase funnel with the ‘Customer decision journey’. At the beginning of this journey, the consumer begins with an ‘Initial consideration set’ of brands or products. So far, so much the same.

[Read more...]