Last week, we do communications’ PR & Strategy director Steve Seager gave a presentation the Dutch Architecture PR Group in Rotterdam.

His biggest insight from this great meeting was that PR and Comms people in Architecture are essentially no different from those in B2B PR and marketing. They all face the similar challenges when getting started.

Since many of our clients are also in B2B services, I thought his post was useful to share here as well.

[Read more...]

Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.

Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.

A Retweet.

[Read more...]

The perks of creating a website content plan…

If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction design, css design, use cases, flow charts and so on.

No matter how well designed & executed your website or application, it’s the content in them that determines your success. It’s your content that drives people to click, download, subscribe, & buy your ideas, products or services.
So why is it that in 9 out of 10 cases, content is the last thing that is attended to when creating a website?

I dare to say: flip it! Start thinking about your content first, then start thinking about design, functionality and other technical requirements.

[Read more...]

Taking the best of 2009 into 2010…

Typical. I intended to publish this post on December 31st 2009 but didn’t manage to get it out in time!

Publishing meaningful, valuable content is one thing. To keep on publishing is another.

Yes, blogging takes time and so does building a new business from scratch. Sometimes the two don’t blend very well. Also, I was busy building a snowman with my two year old sun Rijk, aka The King of Construction.

[Read more...]