While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that.

Social Media Marketing Dummies

Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration for blog topics. And that’s why I am now writing this post for  ‘social media marketing for dummies’.

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Hi there,

I’m off camping with my family for a couple of days. My next post will be on Wednesday June 15.

Camping

Next month it will be one year ago that I’ve started publishing on this blog. By that time, I should have finished the revamp of my blog that I’m currently working on. I will also share my analysis of the results.

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Inbound marketing reasonsOne of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing.

Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc.

Web 2.0 marketing strategies focus on customers finding you. Inbound marketing makes use of search engine optimisation (SEO), social media, and content marketing.

In 2011, you simply cannot afford to not have an inbound marketing strategy. Here’s why:

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Radiohead are always an inspiration. This from a conversation between myself and Steve, my business partner, today;

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My business partner Steve Seager has just launched his new blog on www.steveseager.com.

On his blog Steve will be talking about strategy and communications on the social web.

When I met Steve more than 2 years ago I wasn’t too keen on the word ‘Strategy’. I always felt strategy was about long term. It would always prevent things from moving forward!

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Aap Noot MiesTwo years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media.

This is my non-scientific way of saying if your company is not in social media yet: you’re late.

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My own little bi-monthly experiment…

Last year July my business partner Steve published a document on Scribd called “Business leaders and social media: a 4 step strategy framework”. It’s a useful little document for business leaders who need to direct their teams in setting social media strategy.

As a matter of habit and experiment, I retweet a link to the document to my Twitter followers every other month or so. Five minutes later I can see that the number of reads on the document has jumped up. Over the course of 15 minutes the documents gets an additional 40 reads. Now bad considering I only have about 800 followers.

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