Organising events is a great way for SMEs to build awareness, connect with their target audiences and establish positioning within their industry. But organising a great event – with mutual value for everyone involved – is not easy. Quite often basic principles are overlooked. Here’s a practical little checklist to make sure that the event [...]
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Wow. Shocking. As it turns out, Linkedin has sneakily changed it’s members account settings, so that their name and face can be used in advertsing messages on the Linkedin platform. Ehrm… What?!
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As a marketer, your number 1 objective for the social web is to get found, right? If you want to get found you know you should optimise your content and your website. But! You should also optimise your social media channels. So, where to start?
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Two years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media. This is my non-scientific way of saying if your company is not in social media yet: you’re late.
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Nearly everyone I meet professionally has a Linkedin profile. Most of those people have a pretty complete profile including a picture, recent experience, etc. But only very few seem to bother with putting the right keywords in their profiles.This means that your profile will not show up in search results within Linkedin.
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0