In my last posts, I talked about The ABC of Search Engine Optimisation and the three most important SEO Tags.

Getting links costs time. That’s why it’s called ‘Link Building’. More on that later. Keywords and Tags however, is something you control yourself. You can start getting them right as of today!

So where do you start?

I think it is the easiest to start with doing some self-SEO-diagnostics for your own website. Is it optimized for search engines?

Your website is like your house. Search engines are the foundations your house is built on. So you need to check it for woodworm, rot and leaks. Like John Cleese said in Fawlty Towers ‘Just checking the walls!’.

Checking the walls for SEO

  1. Go to the homepage of your site
  2. Click the right mouse button and select ‘view source code’
  3. Click ‘Ctrl + F’ and search for: </h1>
  4. If it’s not there, don’t bother searching for: </h2> or </h3>
  5. Then search for: <title>
  6. Then search for: “description” (incl. the commas)
  7. Now check some of the subpages of your site for h1, h2, h3, title tag and description.

As you probably would have guessed, this is not an all exhaustive check-list. But it is a good way to start, because it does cover the most important basics.

So, what did you find?

If you found h1, h2, h3, etc headers tags on your site, it means that your site is technically optimized for search engines. The same goes for your title tag and your meta description. What about the other pages? Same?

What words is your site optimised for?

Go back to your h1. What words are between the brackets? Often you will find just the word ‘Title’ or ‘About us’. If this is the case on your website, you are missing a great opportunity to be found on the keywords that are relevant to your business.

If you want to know how to find out what the right keywords are for your business: my next post will be about developing a Keyword Strategy.

Related Articles

  1. The ABC of Search Engine Optimisation: Links, Keywords & SEO Tags
  2. Basic SEO Knowledge: a core business skill
  3. Title tag, meta description & headings: the 3 most important SEO Tags marketers need to know about
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  • Pat

    I applaud you for putting these specifics “out there.” I am SHOCKED at the number of businesses who have been assured their site is “optimized” and it is not … and they have no idea HOW to check. Outstanding … I’ll be linking my readers to your informative blog series today … thanks! – pat

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks for the comment Pat. Yes, it’s amazing isn’t it?! People just don’t realize the potential. People are already searching for them. They would benefit if they’d only optimise their website.

    We help people become publishers of great content on the social web. Every bit of content you publish drives your keyword strategy. Optimizing your website is mandatory!

    All the best, Michiel

  • Pat

    I applaud you for putting these specifics “out there.” I am SHOCKED at the number of businesses who have been assured their site is “optimized” and it is not … and they have no idea HOW to check. Outstanding … I'll be linking my readers to your informative blog series today … thanks! – pat

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks for the comment Pat. Yes, it's amazing isn't it?! People just don't realize the potential. People are already searching for them. They would benefit if they'd only optimise their website.

    We help people become publishers of great content on the social web. Every bit of content you publish drives your keyword strategy. Optimizing your website is mandatory!

    All the best, Michiel

  • http://www.directorysubmissionservices.net Nick

    very nice infromation how to check whether our site is optimized or not. This information is very valuable for the web designers. thanks for sharing such nice post…

  • http://www.michielgaasterland.com/ MichielGaas

    @Nick – thanks for your comment / compliment ;-)

  • http://www.directorysubmissionservices.net Nick

    very nice infromation how to check whether our site is optimized or not. This information is very valuable for the web designers. thanks for sharing such nice post…

  • http://www.michielgaasterland.com/ MichielGaas

    @Nick – thanks for your comment / compliment ;-)

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