Getting links costs time. That’s why it’s called ‘Link Building’. More on that later. Keywords and Tags however, is something you control yourself. You can start getting them right as of today!
So where do you start?
I think it is the easiest to start with doing some self-SEO-diagnostics for your own website. Is it optimized for search engines?
Your website is like your house. Search engines are the foundations your house is built on. So you need to check it for woodworm, rot and leaks. Like John Cleese said in Fawlty Towers ‘Just checking the walls!’.
Checking the walls for SEO
- Go to the homepage of your site
- Click the right mouse button and select ‘view source code’
- Click ‘Ctrl + F’ and search for: </h1>
- If it’s not there, don’t bother searching for: </h2> or </h3>
- Then search for: <title>
- Then search for: “description” (incl. the commas)
- Now check some of the subpages of your site for h1, h2, h3, title tag and description.
As you probably would have guessed, this is not an all exhaustive check-list. But it is a good way to start, because it does cover the most important basics.
So, what did you find?
If you found h1, h2, h3, etc headers tags on your site, it means that your site is technically optimized for search engines. The same goes for your title tag and your meta description. What about the other pages? Same?
What words is your site optimised for?
Go back to your h1. What words are between the brackets? Often you will find just the word ‘Title’ or ‘About us’. If this is the case on your website, you are missing a great opportunity to be found on the keywords that are relevant to your business.
If you want to know how to find out what the right keywords are for your business: my next post will be about developing a Keyword Strategy.