As a marketer, your number 1 objective for the social web is to get found, right? If you want to get found you know you should optimise your content and your website. But! You should also optimise your social media channels. So, where to start?
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Since about two years already, YouTube is the number 2 search engine in the world – straight after big daddy Google. In addition YouTube videos are also found directly in Google search result pages. In order to get your videos found, make sure you optimise them to your keyword strategy!!
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A YouTube channel is the place where you can display and organise the YouTube videos you publish. Below a cool little video that explains how you can customize your YouTube channel! The video explains how to customize design, how to group videos thematically, add modules, etc.
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At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.
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Social Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy. But this blog is about marketing on the social [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0