It was clear from the start that Google meant business when they announced the launch of their social network Google +.

Now, six months later, Google is taking rapid steps to further integrate Google + into the heart of the Google ecosystem: its’ search engine.

As of today, G+ users can choose to blend G+ results in with the normal Google search results. This means that content shared in G+ makes it straight to the first page of Google.

Google Search Your World Personal Results

You can read more about it in this article in Mashable.

But, how will this impact your business now and in the future?

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SERP 1 blog postAs we know, SERP 1 is the Holy Grail of marketing. It means that you are the number one result in Google for the terms you want to be found on.

I recently scored my first SERP 1 in Google on a very competitive keyword. Yaay! I thought it was a good idea to take this blog post and use it as an example to educate and inspire you – so you can start writing your own chart topping blog posts.

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SEO tactics for WordPressThis morning I was having a cup of coffee with a marketing strategist who had just started a WordPress website and blog. His site looked great. But it wasn’t optimised for search engines in the slightest.

This happens a lot, because many business people think SEO is scary and difficult. But it ain’t. In my view it’s actually a core business skill. Also, basic SEO for WordPress is not too difficult to implement.

Here are 5 quick SEO wins you can implement today through your WordPress CMS:

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Below a nicely crafted infographic that gives you the lowdown on Google Panda – Google’s latest search engine algorithm update. It has certainly rocked the boat for some websites.

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If you have anything to do with social media, inbound or content marketing, you should be aware of what’s happening right now with SEO – one of the building blocks of doing business on the social web.

Search Engine Optimisation (SEO) simply means getting your site and content found by your customers and prospects. It used to be an IT geek thing. But it has become more and more a core business skill. SEO is the glue that keeps your online inbound and content marketing strategy together.

Recently some new stuff has started happening that has blurred the lines between SEO and social media.

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The titles of your blog posts are of great importance to draw people into your story. Your title either needs to be catchy, provocative, funny, promising or in other ways grab people’s attention and draw them into your blog post.

But you also want people to actually find your blog posts when they are searching in Google. For this you need to include the keywords you want to be found on in the title of your blog posts.

So, how do you write blog post titles that are both catchy for humans and attractive for search engines?

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Marketers and IT drowned catMarketers and IT is a bit like cats and water. Can’t live without it, but we certainly don’t want to take a swim in it either.

But now that SEO is a core business skill, you shall need to dip the techy waters just a little bit deeper than you would ideally want to :-/

But fear not. Help is on it’s way. There’s the internet. And it’s full of helpful people, sharing great knowledge.

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Our tagline is ‘You are what you Publish’. Meaning that you need to publish great quality content to do business on the social web. And with Google’s recent Panda update to its algorithm, it’s clear they agree.

As we know, Google’s mission is to help get you, your customers, prospects and stakeholders better search engine results. In other words, give you better quality content – every time you search.

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What is NofollowIt’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get.

One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?

In this post I will try and clear up the sense and non-sense of Nofollow.

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SEO for PDFs How to optimise a PDFOn the social web, one of your first priorities is to get found. This goes for your website, your blog, your social media channels, your blog posts and – also for the PDFs you publish!

Why optimise?

When you publish PDFs, they can get indexed by search engines – just like a normal webpage. But if you don’t optimise them properly they will not rank very high in search results. Even worse; they might not get indexed and found at all!

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