Dear people, over the past 6 months I have been posting about the different aspects of SEO, conversation, tools, social media channels, tactics, and more. This presentation below puts all of these into a useful and practical framework for you to head towards a social media strategy. It is also the core of our own services as a company. Take a look at the presentation below and have a think! You can also download it and share it with colleagues. Links to downloads at the bottom of this blog post!

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Below a 1 minute video interview with Joe Pulizzi, a leading author, speaker and strategist for content marketing. Joe is founder of Junta42 Content Marketing blog.

In the video Joe delivers a sweet little 1 minute pitch on Why marketers need to become publishers.

Check out the video and the keypoints below.

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I was reading an article in the Guardian about the South by Southwest festival of film, music and technology. In the article the journalist talks about a conversation he was having with a ‘content strategist’.

A excerpt from the article:

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My business partner Steve Seager will soon be releasing his new WordPress blog on www.steveseager.com. As I was transfering content from his old blog to his new blog, I couldn’t help but re-reading some of his old posts.

Here’s one that I thought was fun to share with you:

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A business friend once said to me: “We are friends. And if you help me make money, I will help you make money. Then we stay friends.”

Yes – this is an ancient wisdom.

Quid Pro Quo. Apply it in business!

But in a web 2.0 world you don’t just need business friends.

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On this blog I’ve written a good few articles on Search Engine Optimisation. Lately I have noticed a significant increase in traditional marketing folks who contact me to learn more about SEO.

So, in addition to reading my blog (please continue to do so :-p), I thought it was useful to turn you on to some of my favourite SEO blogs.

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Quora logoQuora is new and fast growing Questions & Answer website founded by two ex Facebook execs. Early 2011 Quora was tipped by Mashable as one of the websites to watch in 2011 and hyped by Robert Scoble amongst others.

So, what’s the big deal? How is Quora different to Answers.com, Yahoo Answers, Ask.com and other Q&A sites than have been around for a long time?

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Aap Noot MiesTwo years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media.

This is my non-scientific way of saying if your company is not in social media yet: you’re late.

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Check out this ass whoopin’ infographic from the folks at Unbounce, an online tool that allows you as a marketer to build your own landingpages without the help of IT. Unbounce has created this image as an online marketing guide for newcomers.

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The one SEO meta tag you can't ignoreA while ago I wrote a post about the 10 most important On Page SEO Factors. On Page SEO is the stuff you can do to optimise any web page for search engines. That not only means a website page, but also a blog post!

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