At the bottom of this post you’ll find two (me thinks) classic infographics about Search Engine Optimisation (SEO). They were made by Search Engine Marketing agency Greenlight in London.

These infographics show you in the glance of an eye what became more and less important in SEO over the years.

Without going into too much detail about all these different factors, I want to highlight one obvious and quite major change: the shift towards trust.

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Someone recently asked the question “What do I need to optimise? My whole blog, the pages of my blog, or my blog posts?”

Ever at your service, I will explain what the difference is between these three, from a Search Engine Optimisation perspective. First, an important note!

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Just last week, I did a post called “What is Content Curation?“. In it I explained how it can be useful to you and your network.

Content curation basically means that you are pointing people to other people’s content.

But wait. Not just randomly. If you want to do it well, there are some rules:

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Copywriting and SEO part 2Last Friday I wrote a post about Copywriting & SEO, giving you 6 tips to get your blog posts found more.

The essence of the post was that Google wants you to write for humans not for Google. Quality content is essential for your blog posts to rank high in search engines.

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Copywriting and SEOSearch engine optimisation can be like a big box of misty magic for communicators, PR’s and marketers. This ‘fear’ might stop you from starting a blog. Or, if you’re already blogging, it may well prevent your content from being found by your target audience!

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Culture leadership social media marketingAt the bottom of this post you will find a nice little video with a collection of infographics made by Mark Smiciklas. He makes cool stuff. So check out his Intersection marketing blog for more.

In the vid below he gives 19 examples of ‘Social media best practices’. My favourite image is #4 at 50 seconds.

This will give you a really good insight into where you need to focus as an organisation.

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Content curation continually find, select, and share the best and most relevant contentContent is the currency of the social web. It’s what people search for. What makes them click, share, comment, subscribe, donate, follow or buy from you.

But creating valuable, compelling content can be quite a challenge for many entrepreneurs, businesses and organisations.

So! If you think you’re not quite ready for that particular challenge, you should start thinking about content curation.

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After a speaking gig I am often asked for book tips. People are really eager to know more about ‘doing business on the social web’. They realise they need to change their headset from mass communications to targeted communications, from broadcasting to conversation, from interruption marketing to permission marketing, from keeping control to gaining influence, and so on.

Recently – during a visit to my local book store – I noticed that the ‘social media book section’ has exploded. So many books. So much choice. Where do you start?

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Social Media Case Studies HandpickedEach month there are some 8.100 searches in Google on the term ‘social media case studies’.

A pretty popular search term!

I think these searches come partly from people who are looking for ‘proof’, but also from people who want to learn from the efforts of other companies.

But good social media case studies are hard to find. And besides that, most case studies talk about big brands such as Pepsi, Dell or Zappos.

Over the last year I have been bookmarking links to high quality social media case studies. Most of them are from smaller companies in B2B, B2C, nonprofit and more.

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Some videos are screaming to be shared. This is one of them.

It’s made by a UK agency called Purplefeather. Bravo! I salute you!

What a little copy edit can do ;-)

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