Marketing 2.0 in plain language
Someone recently asked the question “What do I need to optimise? My whole blog, the pages of my blog, or my blog posts?”
Ever at your service, I will explain what the difference is between these three, from a Search Engine Optimisation perspective. First, an important note!
Just last week, I did a post called “What is Content Curation?“. In it I explained how it can be useful to you and your network.
Content curation basically means that you are pointing people to other people’s content.
But wait. Not just randomly. If you want to do it well, there are some rules:
Last Friday I wrote a post about Copywriting & SEO, giving you 6 tips to get your blog posts found more.
The essence of the post was that Google wants you to write for humans not for Google. Quality content is essential for your blog posts to rank high in search engines.
Search engine optimisation can be like a big box of misty magic for communicators, PR’s and marketers. This ‘fear’ might stop you from starting a blog. Or, if you’re already blogging, it may well prevent your content from being found by your target audience!
At the bottom of this post you will find a nice little video with a collection of infographics made by Mark Smiciklas. He makes cool stuff. So check out his Intersection marketing blog for more.
In the vid below he gives 19 examples of ‘Social media best practices’. My favourite image is #4 at 50 seconds.
This will give you a really good insight into where you need to focus as an organisation.
Content is the currency of the social web. It’s what people search for. What makes them click, share, comment, subscribe, donate, follow or buy from you.
But creating valuable, compelling content can be quite a challenge for many entrepreneurs, businesses and organisations.
So! If you think you’re not quite ready for that particular challenge, you should start thinking about content curation.
Each month there are some 8.100 searches in Google on the term ‘social media case studies’.
A pretty popular search term!
I think these searches come partly from people who are looking for ‘proof’, but also from people who want to learn from the efforts of other companies.
But good social media case studies are hard to find. And besides that, most case studies talk about big brands such as Pepsi, Dell or Zappos.
Over the last year I have been bookmarking links to high quality social media case studies. Most of them are from smaller companies in B2B, B2C, nonprofit and more.
Some videos are screaming to be shared. This is one of them.
It’s made by a UK agency called Purplefeather. Bravo! I salute you!
What a little copy edit can do 😉
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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