Joe PesciOne of my favourite marketing 2.0 quotes of all time comes from Gary Vaynerchuk, the video blogger, who so successfully built his wine business through social marketing. He says:

There is no substitute for caring for your audience, your customer and your clients. And… you need to have an actual business model to support and sustain it.

This really is the secret of successful marketing on the social web.

If you care for your customers, offer them great products and services, exceptional customer service and an overall satisfying experience – you create a happy customer. And happy customers create more customers.

Below is the video with Gary’s interview where he said what I just said he said ;-)

I’ve placed this clip on my blog before, and back then I received comments from people who said that they had a hard time making out exactly what Gary had to say.

That’s partly because the interview (by Monty Metzger) was conducted on a really busy street, and partly because Gary sounds like Joe Pesci on a marketing mission.

Since I placed this clip on my blog before, I felt obliged to add a little extra value. So you can download a PDF with an English transcript of the video, below; just in case you are having a hard time hearing exactly what Gary had to say. I had great fun puzzling it together.

Download video transcript: Gary Vaynerchuk on the secret of his success [PDF]

Marketing in social media is caringThe mass media marketing the rat race is all about Awareness. You have to get noticed. So you shout for attention. But there’s other ways of generating business rather than interrupting people with annoying ads. How? Through caring.

[Read more...]