Below is one of the most useful Content Marketing infographics I have seen to date. It’s put together by Eloqua an online ‘demand-generation’ company in the UK and designed by creative agency Jess3 in the US. (Sending kudos and some keyword rich anchor text their way as gratitude -  if you don’t know what I am talking about go here.)

The infographic tells you what types of content you can best use, based on your business objectives and your audience needs. It also indicates the key performance indicators for the different stages of the buying process.

Take a look, then check out my comment and a cliff-hanger below.

[Read more...]

Targeted communications treasure huntIn our workshops we teach people how to write for the social web. One of the first things people struggle with is how to write targeted content.

This is because we are so used to writing as a company – to the market.

But this has changed. On the social web your content is found by individual people. It’s one on one. And actually… this is way more normal and natural than your typical corporate communications.

[Read more...]