Some time ago I wrote about 10 reasons why your company should blog.
In this research from emarketer.com, they asked Chief Marketing Officers of US Fortune 1000 companies why they thought they should blog.
These were their answers:
13
Dec 2010
I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious.
But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
17
Sep 2010
Social Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.
But this blog is about marketing on the social web. So, what’s with all the SEO?
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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