As the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value. In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social [...]
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I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious. But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
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As some of you might know, I used to be in music industry. First I was a product manager for bands like Radiohead, Foo Fighters and the Beastie Boys and later I became the head of Marketing & Promotion for EMI Music Netherlands. So, you understand why I was intrigued by this news: Billboard has [...]
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Most of us marketers, aged 30-ish plus, were professionally born and bred in the age of mass communications. So, it’s not strange that many marketers enter the social media arena with a mass-marketing headset.
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I like Vodafone. I’ve been a customer for years. Mostly because their reception is good. And that’s the most important factor for a network operator. But I don’t love Vodafone. I’m not a fan. And that’s a shame actually, because as a loyal customer, I think I am a prime target to become a fan. [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0