Listening to online conversation in social mediaA very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product.

If you can show that, then your organisation then has two choices:

[Read more...]

Hello, and thanks for visiting my blog!

About 18 months ago my partner Steve Seager and I started our business, we do communications. We help businesses sell their ideas, products and services on the social web.

Selling stuff in traditional media is one thing. But to do this on the social web is another. It takes a radically different view on things. You need to get out of the mass marketing headset and start thinking targeted.

[Read more...]