Difference between blog and websiteI’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious.

But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.

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Google Rankings no prize for fourth placeAs a marketer on the social web, one of your first objectives is to be found by your potential clients.

And since search engine Google has a market share of 98% in The Netherlands, your website needs to rank high in Google.

But as the graph below indicates, ranking high in Google is not good enough. Nearly 88% of the clicks on Google Page 1 go to the websites that are on first, second and third place!

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This post is the 3rd post in a series of 5 about developing a Keyword Strategy.

The first post was about the three elements that form your Keyword Strategy. The other posts take a closer look at each individual element.

Today, I’ll explain how you can best research what people are searching on.

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