Marketing 2.0 in plain language
While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that.
Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration for blog topics. And that’s why I am now writing this post for ‘social media marketing for dummies’.
This Friday and Saturday I’ve been invited to be part of the Design Award Jury for the Hall 1 exhibits for the 2011 annual International Broadcasting Convention at the RAI Amsterdam. Together, we will be looking for the exhibits with a strong, stylish and confident visual presence that makes for an accomplished and differentiated brand.
The IBC expects around 48,000 attendees from more than 140 countries and includes major industry speakers such as filmmaker James Cameron, Virgin Media COO Andrew Barron, Christian Hernandez, head of international business development EMEA Facebook through to pretty much everyone who is anyone in the global media and broadcast industry.
To get in the mood, I decided to check out more than 100 websites of the Hall 1 exhibitors. As marketing director of our strategy and communications 2.0 company I couldn’t resist doing a quick analysis of how these companies represent themselves online. Here’s what I found:
As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.
McKinsey change the purchase funnel!
Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years.
Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that opens up ways of smarter marketing.
McKinsey have replaced the traditional purchase funnel with the ‘Customer decision journey’. At the beginning of this journey, the consumer begins with an ‘Initial consideration set’ of brands or products. So far, so much the same.
A successful case study on ‘Crisis Management’ SEO…
My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.
As a matter of habit I always submit my blog posts to the News and Discussion sections in relevant Linkedin Groups. The topic kicked off a lively debate between PR professionals with many valuable contributions. One of the contributors, Jonathan Bernstein – President at Bernstein Crisis Management Inc – brought some deeper and very practical insights to the table.
The benefits of an independent blogging platform…
OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog.
I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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