Wow. Shocking. As it turns out, Linkedin has sneakily changed it’s members account settings, so that their name and face can be used in advertsing messages on the Linkedin platform. Ehrm… What?!
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Advertising
Today, it is a simple marketing truth that if you want to get found by potential customers and clients on the social web, you need to know the basics of SEO (search engine optimisation). You need to develop and implement a keyword strategy. You need to apply that keyword strategy in your social channels – [...]
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I like Vodafone. I’ve been a customer for years. Mostly because their reception is good. And that’s the most important factor for a network operator. But I don’t love Vodafone. I’m not a fan. And that’s a shame actually, because as a loyal customer, I think I am a prime target to become a fan. [...]
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A personal little story about customer service… I’m constantly amazed how many companies are still living in the old world. A few days ago my HTC S740 phone broke down. Pretty good news, because I wasn’t happy with it at all. The thing is running on Windows Mobile 6 point something, and well… it just [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at
Social media tactics you can Trust
July 19, 2010
Hello, and thanks for visiting my blog! About 18 months ago my partner Steve Seager and I started our business, we do communications. We help businesses sell their ideas, products and services on the social web. Selling stuff in traditional media is one thing. But to do this on the social web is another. It [...]
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