But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
The art of selling through informing…
Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising.
With the rise of the social web, a different aspect of PR becomes increasingly important. On the web, the most valuable thing PR can do is to help businesses build relations with prospects, customers and stakeholders.
Building relationships. Right.
Does that sell anything?
The answer to that question is: YES. Public relations sells.