I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious. But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
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Funny. I still come across companies who do spend money on advertising and yet do not have a search engine optimised website! I think this is simply stunning.
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The art of selling through informing… Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising. With the rise of the social web, a different aspect of [...]
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McKinsey change the purchase funnel! Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years. Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0
Social media tactics you can Trust
July 19, 2010
Hello, and thanks for visiting my blog! About 18 months ago my partner Steve Seager and I started our business, we do communications. We help businesses sell their ideas, products and services on the social web. Selling stuff in traditional media is one thing. But to do this on the social web is another. It [...]
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