Seven + 1 ways to start promoting your blog…

Try typing “Promote your blog” into Google. Wow! Lots of interesting stuff.

Interesting: yes. But also: lots. So, where do you begin? Where do you start promoting your blog?

Here’s my little ritual to shamelessly promote my blog:

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UPDATE: Check out this updated post “Shameless Blog Promotion 2013

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An important tip to make bloggers write about you…

For many people plugged in to social media, the headline of this blog post is quite obvious. But for many just getting their feet wet in social media, it may well not be.

Simply put, if you want bloggers to write about you, don’t send them your press release! It’s a common mistake many traditional PR agencies seem to make when they expand their press lists with blogger names.

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Getting the basics right…

I see many businesses getting their feet wet with social media. I guess it is natural for businesses to discover new channels.

As my business partner Steve Seager points out in his blog post “Social Media is a lot like Aikido. Advertising is a lot like Karate”, social media channels are very different to radio, TV & print.

Many businesses I see on Twitter, embrace it as a broadcast channel. Wrong. People don’t care what you’re doing, what your products do or whether or not you have made it to the newspapers.

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How to pro-actively manage your online reputation…

Recently I was talking to a rather large brand who had just been sold on an Online Reputation monitoring system. They were looking for a solution to start responding to people’s questions online.

The first word that came up in the conversation was ‘web-rep’. These are folks who go online and respond to comments on behalf of the company. But as you get more visibility, more market share of voice, it’s not economical to keep scaling up the number of web reps.

Plus, this is reactive rather than proactive. Instead of passively responding, you need to proactively manage your online reputation. This goes beyond a one-off response from a web rep.

So how can you do that?

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