Last Monday I was writing about ‘Twitter eyeballs on valuable content’. The essence of the story was that if your content is valuable and if you make sure the right people can find it, you have a much better chance of converting them into readers, followers or buyers.
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Getting started in social media… In an interview with PR Week, John Bell, from Ogilvy’s 360 Digital Influence, notes that more and more clients are asking for pilot programs rather than ‘full scale’ marketing campaigns. So, is a pilot program a good thing? It’s a valid question. I’m often being asked this as well.
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Twitter 101 Guide offers insightful case studies Twitter is one of today’s most successful social media channels. Having said that, many marketers and companies are skeptical of Twitter. They find it hard to understand how people use Twitter, how active people are and why people use it. Some useful data on Twitter usage and stats [...]
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Break it down into easy chunks… Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI is of their Facebook group, Twitter chats, blog posts and activities in forums and discussion groups. Activities in social media build [...]
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The art of selling through informing… Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising. With the rise of the social web, a different aspect of [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0