Two years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media. This is my non-scientific way of saying if your company is not in social media yet: you’re late.
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A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product. If you can show that, then your organisation then has two choices:
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Break it down into easy chunks… Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI is of their Facebook group, Twitter chats, blog posts and activities in forums and discussion groups. Activities in social media build [...]
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The art of selling through informing… Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising. With the rise of the social web, a different aspect of [...]
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McKinsey change the purchase funnel! Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years. Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0