This is my non-scientific way of saying if your company is not in social media yet: you’re late.
The art of selling through informing…
Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising.
With the rise of the social web, a different aspect of PR becomes increasingly important. On the web, the most valuable thing PR can do is to help businesses build relations with prospects, customers and stakeholders.
Building relationships. Right.
Does that sell anything?
The answer to that question is: YES. Public relations sells.
New service offers hourly Twitter alerts…
Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.
But whether you are participating or not, it’s a pretty good bet that valuable conversations are happening on Twitter: conversations about your product, your brand or your competitors.
Or why brand building beats crisis communications…
Now here’s a company that learned about engaging in online communications the hard way. This is a classic case study that dates back to 2005/2006.
What started with a blog post of one person, caught fire on the Internet and ended up with ‘Dell Hell’ as the most highly ranked Google search term associated with Dell for some time.