Social Media & SEOSocial Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.

But this blog is about marketing on the social web. So, what’s with all the SEO?

Social Media & SEO: why you need a Keyword Strategy

SEO is a critical ingredient for your social media marketing, PR 2.0 and Content Marketing activities on the web.

NOT having a clear Keyword Strategy, will make your communication efforts on the social web much less effective in reaching your target audience, and, most definitely, your communications will not be be sustainable.

Marketing on the social web is all about being found by your prospects, customers and stakeholders. And to do that you MUST develop and implement a Keyword Strategy.

Social Media & SEO: getting found in search engines

After you have developed your Keyword Strategy, you need to implement and apply it to:

  1. Your website
  2. Your social media channels
  3. Your content

This will allow your website or your blog to be found in search engines based on the words you want to found on.

This means your personal or company profiles in social media channels such as Linkedin, Twitter, FaceBook, YouTube, SlideShare, Flickr, et al will also be found by search engines.

Perhaps most importantly, when you publish to a Keyword Strategy, your content will appear in search engine result pages. Think of your YouTube videos, SlideShare presentations or Scribd PDFs.

So are there any other benefits to working to a Keyword Strategy?

Social Media & SEO: getting found in social media

People also search within social media channels. Think of Facebook, LinkedIn, YouTube or Twitter Search. So when you implement your Keyword Strategy across social media channels, you will also be found there.

You may think this is not very siginifcant, however, for the first time this year the number of people searching within social media overtook the number of people searching in Google!

In addition, people can stumble on your content through serendipity. For instance, on Twitter people are faced with a constant stream of information that often passes them by. Think about a news feed or your Facebook News or ‘Most Recent’ feeds. When you work to a Keyword Strategy, people will recognise the keywords and instantly click on what interests them. Bingo! A serendipity find.

On a final note, social bookmarking websites such as StumbleUpon, Delicious or Digg recommend content based on the keywords that are used in descriptions, tags and categories: in other words, your Keyword Strategy.

The final word on Social Media, SEO & Keyword Strategy

If you develop and implement your Keyword Strategy and consistently publish optimised, valuable content, you will start getting results in both search engines AND in social media.

You can be easily found by your prospects, customers & stakeholders.

You will start getting traffic. You will generate leads. You will sell more.

And this is what we all want. Don’t we?

A good and necessary marriage: Social Media & SEO

Related Articles

  1. Keyword Strategy, the final step: evaluating your Keyword Research
  2. Developing a Keyword Strategy: You, The People & The Competition
  3. Why you should develop a Keyword Strategy
  4. Are YOU what you publish? Content and social media.
  5. Keyword Research (III): What you have a chance on
  • http://twitter.com/cijoaj2003 Cijo SEO and SMO

    Working as an Social Media Marketer I have always seen people asking for suggestions and seen people looking for reviews/feedback. It is really important to reach to the potential audience/customers. The most easiest way is to interact with the community. Conversation is the way to get trust and to make your community feel that they are following a real person. The correct mix of marketing and conversion can boost up your return on investment from social media channels.

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks for your comment Cijo. Your are right. Yes. Social media is not about broadcasting. It’s about conversation. If you don’t speak with anyone, you’re not going to get very far.

    In my experience is doesn’t start with conversation though. It starts with having a clear business strategy so your communications on the social web works towards specific business objectives. You then need to get your basics right: infrastructure, content, channels. Then you start connecting with people.

    Conversation can then become the way to drive people through their decision making cycle and gain their Trust.

    • http://twitter.com/cijoaj2003 Cijo SEO and SMO

      Every business will have an Online Marketing Strategy. In the same way business should have a social media strategy. Creating a social media strategy is the first thing to successful social media campaigns. Trust is the most important thing when you market online. Trust can only be gained through consistent connection A social media ADDICT should Analyse,Discover,Develop,Integrate and Connect. Here is one of my recent presentations on social media strategy

      http://www.slideshare.net/cijoaj2003/socialmediamarketingstrategy

  • http://twitter.com/cijoaj2003 Cijo SEO and SMO

    Working as an Social Media Marketer I have always seen people asking for suggestions and seen people looking for reviews/feedback. It is really important to reach to the potential audience/customers. The most easiest way is to interact with the community. Conversation is the way to get trust and to make your community feel that they are following a real person. The correct mix of marketing and conversion can boost up your return on investment from social media channels.

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks for your comment Cijo. Your are right. Yes. Social media is not about broadcasting. It's about conversation. If you don't speak with anyone, you're not going to get very far.

    In my experience is doesn't start with conversation though. It starts with having a clear business strategy so your communications on the social web works towards specific business objectives. You then need to get your basics right: infrastructure, content, channels. Then you start connecting with people.

    Conversation can then become the way to drive people through their decision making cycle and gain their Trust.

  • http://twitter.com/cijoaj2003 Cijo SEO and SMO

    Every business will have an Online Marketing Strategy. In the same way business should have a social media strategy. Creating a social media strategy is the first thing to successful social media campaigns. Trust is the most important thing when you market online. Trust can only be gained through consistent connection A social media ADDICT should Analyse,Discover,Develop,Integrate and Connect. Here is one of my recent presentations on social media strategy

    http://www.slideshare.net/cijoaj2003/socialmediamarketingstrategy

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks for sharing your presentation.

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks for sharing your presentation.