Marketing 2.0 in plain language
Content is the currency of the social web. It’s what people search for. What makes them click, share, comment, subscribe, donate, follow or buy from you.
But creating valuable, compelling content can be quite a challenge for many entrepreneurs, businesses and organisations.
So! If you think you’re not quite ready for that particular challenge, you should start thinking about content curation.
On this blog I’ve written a good few articles on Search Engine Optimisation. Lately I have noticed a significant increase in traditional marketing folks who contact me to learn more about SEO.
So, in addition to reading my blog (please continue to do so :-p), I thought it was useful to turn you on to some of my favourite SEO blogs.
Two years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media.
This is my non-scientific way of saying if your company is not in social media yet: you’re late.
These days great content can come to you in many different ways. Your friends share stuff on Linkedin, your followers tweets links on Twitter and your business network shares stuff on Linkedin.
Still, I’m a big fan of my RSS Reader.
As a marketer, you have countless new ways to get news, industry information, keep an eye on your competition, listen to what your customers say, et al.
You can visit blog and news websites, you can use social bookmarking sites, such as Digg or Stumble Upon, or news aggregators such as Alltop or Popurls, take a dip in your Twitter stream or do a search in Google.
Personally I use a lot of these tools. But my favourite one is good old RSS. I love my RSS Reader.
You can spend a lot of time deciding which RSS reader to use. But Google Reader is still the bomb. Google Reader is fast, easy to install, easy to use and has everything you are looking for.
So let’s get going! These are the steps you need to go through, to set-up your Google RSS Reader:
Normally you go out to your favourite news sites and blogs to see if there are any new articles out there. RSS flips that! It makes this content come to you.
How does it work?
All you need is a RSS Reader. This easy to use piece of software aggregates all these RSS feeds in one place.
It saves you valuable time and makes it easier to keep up to date with what’s happening in the blogosphere and on news sites.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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