I recently came across a post on Hubspot called ‘9 Worst Ways to Use Twitter for Business’. The #1 Worst Way in this Hubspot blog post is ‘Be Overly Self-Promotional’. That’s a great insight. Most businesses are just so used to promoting their stuff that it’s not easy to switch their head-set to a more ‘social’ approach.
As a marketer, you have countless new ways to get news, industry information, keep an eye on your competition, listen to what your customers say, et al.
You can visit blog and news websites, you can use social bookmarking sites, such as Digg or Stumble Upon, or news aggregators such as Alltop or Popurls, take a dip in your Twitter stream or do a search in Google.
Personally I use a lot of these tools. But my favourite one is good old RSS. I love my RSS Reader.
About 18 months ago my partner Steve Seager and I started our business, we do communications. We help businesses sell their ideas, products and services on the social web.
Selling stuff in traditional media is one thing. But to do this on the social web is another. It takes a radically different view on things. You need to get out of the mass marketing headset and start thinking targeted.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.