While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that. Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration [...]
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Twitter 101 Guide offers insightful case studies Twitter is one of today’s most successful social media channels. Having said that, many marketers and companies are skeptical of Twitter. They find it hard to understand how people use Twitter, how active people are and why people use it. Some useful data on Twitter usage and stats [...]
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1 + 1 = 11 The last few posts, especially the ones on Dell made me realise that engaging in online communications on the social web is not something you do on a late Friday afternoon. It takes effort and commitment. Steve Seager, my colleague at we do communications, recently wrote a post called ‘The [...]
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Social media and direct revenue… Hmmm. Still talking about Dell. And this time it sounds like a Harry Potter title. The only difference is that this actually happened! The company that initially got engaged in social media to repair the Dell Hell reputation damage, has now produced $1 million in revenue directly through Twitter! Dell’s [...]
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Or why brand building beats crisis communications… Now here’s a company that learned about engaging in online communications the hard way. This is a classic case study that dates back to 2005/2006. What started with a blog post of one person, caught fire on the Internet and ended up with ‘Dell Hell’ as the most [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0