The mass media marketing the rat race is all about Awareness. You have to get noticed. So you shout for attention. But there’s other ways of generating business rather than interrupting people with annoying ads. How? Through caring.
I ran into a helpful little website called ‘We Are Visible’. It offers a couple of really easy to follow video tutorials, that help you set up a Gmail account, a Twitter account, a Facebook page and a WordPress blog even.
I like Vodafone. I’ve been a customer for years. Mostly because their reception is good. And that’s the most important factor for a network operator.
But I don’t love Vodafone. I’m not a fan. And that’s a shame actually, because as a loyal customer, I think I am a prime target to become a fan. I don’t really get why Vodafone is not focusing more on improving customer loyalty: especially in a market where people easily switch providers. It simply doesn’t make sense.
Although we do communications is at heart a public relations 2.0 company, which helps it’s customers use social media towards specific business objectives, we also use online marketing tactics to generate traffic, leads and sales.