Marketing in social media is caringThe mass media marketing the rat race is all about Awareness. You have to get noticed. So you shout for attention. But there’s other ways of generating business rather than interrupting people with annoying ads. How? Through caring.

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Shameless Blog Promotion image of woman holding up signOK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog.

Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines.

But you also want some people on your blog TODAY!

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How to become visible on the social webI ran into a helpful little website called ‘We Are Visible’. It offers a couple of really easy to follow video tutorials, that help you set up a Gmail account, a Twitter account, a Facebook page and a WordPress blog even.

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On Page SEO. Image of a little King. The King of Niche.As an online marketer, you may well be asking, why is On Page SEO so important? And how seriously do you need to take it?

Well, On Page SEO is a great way to work your Keyword Strategy. You can take the keywords that are most important to you and apply them to SEO tags and attributes on your page. This means you will get found by the people who are searching for you.

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On Page SEO imageOn Page SEO is a major factor for getting good organic search engine results. In my blog post the ABC of Search Engine Optimisation, I talked about the three most important elements of SEO. They are: Links, Keywords and Tags (code).

On Page SEO is about Keywords & Tags

On Page SEO means optimising your web page for a certain keyword or keyword combination.

You do this by making sure these keywords are used in the URL and in the most important SEO tags.

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Social Media & SEOSocial Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.

But this blog is about marketing on the social web. So, what’s with all the SEO?

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Over the years, your old website has probably gained loads of incoming links from other websites.

These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.

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Image of race car Facebook Vs HamiltonI like Vodafone. I’ve been a customer for years. Mostly because their reception is good. And that’s the most important factor for a network operator.

But I don’t love Vodafone. I’m not a fan. And that’s a shame actually, because as a loyal customer, I think I am a prime target to become a fan. I don’t really get why Vodafone is not focusing more on improving customer loyalty: especially in a market where people easily switch providers. It simply doesn’t make sense.

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Unbounce logo plus header templatesAlthough we do communications is at heart a public relations 2.0 company, which helps it’s customers use social media towards specific business objectives, we also use online marketing tactics to generate traffic, leads and sales.

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This post is the last post in a series of 5 about developing a Keyword Strategy.

In my past 4 posts I outlined my process of doing Keyword Research.

I covered:

  1. Which elements make up your Keyword Strategy
  2. Translating your value & product proposition into Keywords
  3. Checking what people are searching on (volume and exact terms)
  4. Evaluating your competition to find out if you have a chance on these Keywords.

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