After a speaking gig I am often asked for book tips. People are really eager to know more about ‘doing business on the social web’. They realise they need to change their headset from mass communications to targeted communications, from broadcasting to conversation, from interruption marketing to permission marketing, from keeping control to gaining influence, and so on.
Recently – during a visit to my local book store – I noticed that the ‘social media book section’ has exploded. So many books. So much choice. Where do you start?