It’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get. One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?” In this post I will try [...]
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I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious. But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
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A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product. If you can show that, then your organisation then has two choices:
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As a brand you are probably already on Twitter, or you are thinking of it. When you do, make sure you know what your consumers expect from you. Honestly, they don’t want to know what you have had for breakfast, when your next meeting is, or what time you are leaving the office.
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I recently came across a post on Hubspot called ‘9 Worst Ways to Use Twitter for Business’. The #1 Worst Way in this Hubspot blog post is ‘Be Overly Self-Promotional’. That’s a great insight. Most businesses are just so used to promoting their stuff that it’s not easy to switch their head-set to a more ‘social’ [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0