Hi there,

I’m off camping with my family for a couple of days. My next post will be on Wednesday June 15.

Camping

Next month it will be one year ago that I’ve started publishing on this blog. By that time, I should have finished the revamp of my blog that I’m currently working on. I will also share my analysis of the results.

[Read more...]

Inbound marketing reasonsOne of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing.

Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc.

Web 2.0 marketing strategies focus on customers finding you. Inbound marketing makes use of search engine optimisation (SEO), social media, and content marketing.

In 2011, you simply cannot afford to not have an inbound marketing strategy. Here’s why:

[Read more...]

At the bottom of this post you’ll find two (me thinks) classic infographics about Search Engine Optimisation (SEO). They were made by Search Engine Marketing agency Greenlight in London.

These infographics show you in the glance of an eye what became more and less important in SEO over the years.

Without going into too much detail about all these different factors, I want to highlight one obvious and quite major change: the shift towards trust.

[Read more...]

Social Media Case Studies HandpickedEach month there are some 8.100 searches in Google on the term ‘social media case studies’.

A pretty popular search term!

I think these searches come partly from people who are looking for ‘proof’, but also from people who want to learn from the efforts of other companies.

But good social media case studies are hard to find. And besides that, most case studies talk about big brands such as Pepsi, Dell or Zappos.

Over the last year I have been bookmarking links to high quality social media case studies. Most of them are from smaller companies in B2B, B2C, nonprofit and more.

[Read more...]

Dear people, over the past 6 months I have been posting about the different aspects of SEO, conversation, tools, social media channels, tactics, and more. This presentation below puts all of these into a useful and practical framework for you to head towards a social media strategy. It is also the core of our own services as a company. Take a look at the presentation below and have a think! You can also download it and share it with colleagues. Links to downloads at the bottom of this blog post!

[Read more...]

A business friend once said to me: “We are friends. And if you help me make money, I will help you make money. Then we stay friends.”

Yes – this is an ancient wisdom.

Quid Pro Quo. Apply it in business!

But in a web 2.0 world you don’t just need business friends.

[Read more...]

Just last December Google and Bing confirmed that links shared through Twitter and Facebook have a direct impact on rankings.

In a nutshell, this means that when an article gets retweeted or referenced a lot on e.g. Twitter, Google uses it as a sign of popularity and will rank the article higher in organic and news search.

Just last week Google announced that they have also made new improvements to Social Search.

[Read more...]

Cluetrain Manifesto coverThe Cluetrain Manifesto – written in 1999 – is a must read for all businesses wanting to better understand social media. In essence The Cluetrain Manifesto can be summed up in one single paragraph:

[Read more...]

Once a year Edelman, the worlds largest independent Public Relations firm, publishes their global Trust Barometer. This global survey gauges attitudes on the state of Trust in business, government, NGO’s and media across 23 countries.

[Read more...]

Tapping into social mediaAs the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.

In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.

Let me explain.

[Read more...]