Marketing 2.0 in plain language
The perks of creating a website content plan…
If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction design, css design, use cases, flow charts and so on.
No matter how well designed & executed your website or application, it’s the content in them that determines your success. It’s your content that drives people to click, download, subscribe, & buy your ideas, products or services.
So why is it that in 9 out of 10 cases, content is the last thing that is attended to when creating a website?
I dare to say: flip it! Start thinking about your content first, then start thinking about design, functionality and other technical requirements.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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