As a brand you are probably already on Twitter, or you are thinking of it. When you do, make sure you know what your consumers expect from you. Honestly, they don’t want to know what you have had for breakfast, when your next meeting is, or what time you are leaving the office.
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OK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog. Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines. But [...]
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To vaccinate or not to vaccinate? Way back in early July the Dutch Ministry of Health started their campaign to inform the general public of the vaccination on the Mexican flu. It’s now November and the outbreak is classified as mild. But in the meantime, on the internet, the virus is even more potent than [...]
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Break it down into easy chunks… Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI is of their Facebook group, Twitter chats, blog posts and activities in forums and discussion groups. Activities in social media build [...]
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The art of selling through informing… Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising. With the rise of the social web, a different aspect of [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0