It was clear from the start that Google meant business when they announced the launch of their social network Google +.

Now, six months later, Google is taking rapid steps to further integrate Google + into the heart of the Google ecosystem: its’ search engine.

As of today, G+ users can choose to blend G+ results in with the normal Google search results. This means that content shared in G+ makes it straight to the first page of Google.

Google Search Your World Personal Results

You can read more about it in this article in Mashable.

But, how will this impact your business now and in the future?

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Pretty exciting days for social media gurus and marketers! Google has just launched its own social network: Google Plus.

Google+ is a truly innovative product, that works completely differently to Facebook. The question is: will Google+ sail or fail? Time will tell. Google is pretty sure about it – they are putting their brand on the line.

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If you have anything to do with social media, inbound or content marketing, you should be aware of what’s happening right now with SEO – one of the building blocks of doing business on the social web.

Search Engine Optimisation (SEO) simply means getting your site and content found by your customers and prospects. It used to be an IT geek thing. But it has become more and more a core business skill. SEO is the glue that keeps your online inbound and content marketing strategy together.

Recently some new stuff has started happening that has blurred the lines between SEO and social media.

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Just last December Google and Bing confirmed that links shared through Twitter and Facebook have a direct impact on rankings.

In a nutshell, this means that when an article gets retweeted or referenced a lot on e.g. Twitter, Google uses it as a sign of popularity and will rank the article higher in organic and news search.

Just last week Google announced that they have also made new improvements to Social Search.

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At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.

Social Media SEO Yin and Yang

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Social Media & SEOSocial Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.

But this blog is about marketing on the social web. So, what’s with all the SEO?

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