Stop the press!

About 3 weeks ago I wrote a post called “How to convert your friends from a Personal Facebook Profile to a Facebook Fan Page”. This used to be quite a hassle, because Facebook didn’t offer an easy way to do this.

Yesterday Beatrice Whelan a webdesigner and blogger from Ireland, posted a comment on my blog saying that Facebook now offers an easy, automatic way to convert your friends from a Personal Profile to a Facebook Page.

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I’m sitting here with my headphones on, listening to the new Radiohead album ‘King of Limbs’. And I’m thinking: Wow!

First of all, I think that ‘King of Limbs’ is Radiohead’s best album since ‘Kid A’. But an even greater achievement is the fact that they are still here! Still relevant. And making the music they’re making. The music they want to be making.

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In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).

Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main –  corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).

But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.

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Just last December Google and Bing confirmed that links shared through Twitter and Facebook have a direct impact on rankings.

In a nutshell, this means that when an article gets retweeted or referenced a lot on e.g. Twitter, Google uses it as a sign of popularity and will rank the article higher in organic and news search.

Just last week Google announced that they have also made new improvements to Social Search.

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Cluetrain Manifesto coverThe Cluetrain Manifesto – written in 1999 – is a must read for all businesses wanting to better understand social media. In essence The Cluetrain Manifesto can be summed up in one single paragraph:

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Once a year Edelman, the worlds largest independent Public Relations firm, publishes their global Trust Barometer. This global survey gauges attitudes on the state of Trust in business, government, NGO’s and media across 23 countries.

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Once in a while you come across a seemingly simple techie invention that makes your life online easier and richer.

Apture Highlights is a browser extension that allows you to get instant access to e.g. Wikipedia, Google, YouTube or Twitter without leaving the page.

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Tapping into social mediaAs the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.

In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.

Let me explain.

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These days great content can come to you in many different ways. Your friends share stuff on Linkedin, your followers tweets links on Twitter and your business network shares stuff on Linkedin.

Still, I’m a big fan of my RSS Reader.

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When I came in to our office (see picture) this morning, I filcked open my laptop and noticed that my last post got quite a few tweets and a good bit of traffic as well.

Step into my office a post about Blogging and Numbers

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