Hi there!

I want to kick off the New Year with some food for thought.

From Good To Great by Jim Collins is one of my favourite business books. In it, Jim and his team identify ‘The Hedgehog Concept” as one of their key concepts for taking an organisation from good to great.

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Reasons to blog

As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.

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Difference between blog and websiteI’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious.

But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.

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In this post I will explain the concept of Long Tail SEO, how you can beat your competition in search engine rankings by applying it, and even how to get a shot at great search engine rankings for a single keyword!

SEO Longtail Keyword Phrases

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On Page SEO imageOn Page SEO is a major factor for getting good organic search engine results. In my blog post the ABC of Search Engine Optimisation, I talked about the three most important elements of SEO. They are: Links, Keywords and Tags (code).

On Page SEO is about Keywords & Tags

On Page SEO means optimising your web page for a certain keyword or keyword combination.

You do this by making sure these keywords are used in the URL and in the most important SEO tags.

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Social Media & SEOSocial Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.

But this blog is about marketing on the social web. So, what’s with all the SEO?

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You can run, but you can’t hide!

Search Engines. Google. That we all know. But how to optimize our websites for search engines often seems like a big box of misty magic.

Image of a white graduation cap

That’s going to change! My goal is to teach you – marketers, PRs, managers and entrepreneurs – the basic SEO skills you need to get your business visible in organic search results.

I’ll kick off by depositing 3 statements:

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You may have been an early adopter of social media. But is it getting you real business results? Here’s a quick overview of where, in my experience, the market is at, and where you need to focus for effective social media marketing.

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Hello, and thanks for visiting my blog!

About 18 months ago my partner Steve Seager and I started our business, we do communications. We help businesses sell their ideas, products and services on the social web.

Selling stuff in traditional media is one thing. But to do this on the social web is another. It takes a radically different view on things. You need to get out of the mass marketing headset and start thinking targeted.

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How to pro-actively manage your online reputation…

Recently I was talking to a rather large brand who had just been sold on an Online Reputation monitoring system. They were looking for a solution to start responding to people’s questions online.

The first word that came up in the conversation was ‘web-rep’. These are folks who go online and respond to comments on behalf of the company. But as you get more visibility, more market share of voice, it’s not economical to keep scaling up the number of web reps.

Plus, this is reactive rather than proactive. Instead of passively responding, you need to proactively manage your online reputation. This goes beyond a one-off response from a web rep.

So how can you do that?

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