Below a nicely crafted infographic that gives you the lowdown on Google Panda – Google’s latest search engine algorithm update. It has certainly rocked the boat for some websites.

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Below is one of the most useful Content Marketing infographics I have seen to date. It’s put together by Eloqua an online ‘demand-generation’ company in the UK and designed by creative agency Jess3 in the US. (Sending kudos and some keyword rich anchor text their way as gratitude -  if you don’t know what I am talking about go here.)

The infographic tells you what types of content you can best use, based on your business objectives and your audience needs. It also indicates the key performance indicators for the different stages of the buying process.

Take a look, then check out my comment and a cliff-hanger below.

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When you start a blog for your business or organisation, it can be hard to choose the right blogging platform because there is so much choice.

And a lot of these platforms are free too! Here’s a list of 23 free blogging plaforms + another 10 to top it off.

So, now what?

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Marketers and IT drowned catMarketers and IT is a bit like cats and water. Can’t live without it, but we certainly don’t want to take a swim in it either.

But now that SEO is a core business skill, you shall need to dip the techy waters just a little bit deeper than you would ideally want to :-/

But fear not. Help is on it’s way. There’s the internet. And it’s full of helpful people, sharing great knowledge.

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Our tagline is ‘You are what you Publish’. Meaning that you need to publish great quality content to do business on the social web. And with Google’s recent Panda update to its algorithm, it’s clear they agree.

As we know, Google’s mission is to help get you, your customers, prospects and stakeholders better search engine results. In other words, give you better quality content – every time you search.

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At the bottom of this post you’ll find two (me thinks) classic infographics about Search Engine Optimisation (SEO). They were made by Search Engine Marketing agency Greenlight in London.

These infographics show you in the glance of an eye what became more and less important in SEO over the years.

Without going into too much detail about all these different factors, I want to highlight one obvious and quite major change: the shift towards trust.

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Culture leadership social media marketingAt the bottom of this post you will find a nice little video with a collection of infographics made by Mark Smiciklas. He makes cool stuff. So check out his Intersection marketing blog for more.

In the vid below he gives 19 examples of ‘Social media best practices’. My favourite image is #4 at 50 seconds.

This will give you a really good insight into where you need to focus as an organisation.

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Check out this ass whoopin’ infographic from the folks at Unbounce, an online tool that allows you as a marketer to build your own landingpages without the help of IT. Unbounce has created this image as an online marketing guide for newcomers.

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Below a nice infographic done by… Microsoft (I thought they made software ;-)

It’s contains data from a UK survey of 731 mums in varous stages of motherhood as well as 111 pregnant women with internet access.

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I thought I’d post a visual post to finish this week! So here’s 3 useful social media infographics I recommend you check out …

These images are just screenshots of details of the full image so you can see what’s in them. To get a complete and hi-res infographic, click on the links in the text.

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