Yesterday I participated in a panel discussion on Mobile Strategy at an event organised by EFactor – the world’s largest network for entrepreneurs. The attendees were mostly independent entrepreneurs and SME business leaders.
Despite my years as brand director for Commodore International Corp. I’m not a mobile specialist. So I was there to help us explore how businesses could fit mobile into their overall marketing 2.0 strategy.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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