Buy-in

At the bottom of this post you will find a nice little video with a collection of infographics made by Mark Smiciklas. He makes cool stuff. So check out his Intersection marketing blog for more. In the vid below he gives 19 examples of ‘Social media best practices’. My favourite image is #4 at 50 [...]

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As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.

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A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product. If you can show that, then your organisation then has two choices:

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A selection of case studies that all mention clear results… Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking for ideas, entry points or examples of where the industry is. But they can be hard to come by. It’s even harder to find [...]

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Last week, we do communications’ PR & Strategy director Steve Seager gave a presentation the Dutch Architecture PR Group in Rotterdam. His biggest insight from this great meeting was that PR and Comms people in Architecture are essentially no different from those in B2B PR and marketing. They all face the similar challenges when getting [...]

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