Marketing 2.0 in plain language
At the bottom of this post you will find a nice little video with a collection of infographics made by Mark Smiciklas. He makes cool stuff. So check out his Intersection marketing blog for more.
In the vid below he gives 19 examples of ‘Social media best practices’. My favourite image is #4 at 50 seconds.
This will give you a really good insight into where you need to focus as an organisation.
As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.
A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product.
If you can show that, then your organisation then has two choices:
A selection of case studies that all mention clear results…
Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking for ideas, entry points or examples of where the industry is. But they can be hard to come by.
It’s even harder to find case studies that mention clear and tangible results. Over time I’ve managed to find quite a few of those, so I thought it was now time to share them with you.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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