A selection of case studies that all mention clear results…
Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking for ideas, entry points or examples of where the industry is. But they can be hard to come by.
It’s even harder to find case studies that mention clear and tangible results. Over time I’ve managed to find quite a few of those, so I thought it was now time to share them with you.
His biggest insight from this great meeting was that PR and Comms people in Architecture are essentially no different from those in B2B PR and marketing. They all face the similar challenges when getting started.
Since many of our clients are also in B2B services, I thought his post was useful to share here as well.
Last month Ad Week reported on the departure of Dell’s Social Media Chief Bob Pearson. He left the company to take a position with the Blog Council, an industry group focused on social media.
In the article he says: “The biggest challenge is what I call the antibodies. Every organization has them, and the larger ones have more. These are the people still trying to do things like they’ve done the last 10 or 20 years. They tend not to say no but not to say yes. They have lots of ways to stop progress with a smile.”
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.