In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).
Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main – corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).
But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.
Today, it is a simple marketing truth that if you want to get found by potential customers and clients on the social web, you need to know the basics of SEO (search engine optimisation). You need to develop and implement a keyword strategy. You need to apply that keyword strategy in your social channels – and your content!
This will help help potential customers find you rather than spending unnecessary marketing euros on advertising to find them.
In this post I will explain the concept of Long Tail SEO, how you can beat your competition in search engine rankings by applying it, and even how to get a shot at great search engine rankings for a single keyword!
As a marketer, you or your department, will sometimes be dealing with nastly little executional issues related to publishing content on the web.
In my blog post last week I discussed adjusting the code from SlideShare presentations, so they look cleaner when you embed them.
Another problem you might encounter is the size of the object not fitting your blog. For instance a YouTube video might be too wide for your blog. This way the video will overlaps the column next to your content area.
The same could happen to a SlideShare presentation or to any content (video, image) you are embedding in your blog or social media newsroom.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.