In this post I will explain the concept of Long Tail SEO, how you can beat your competition in search engine rankings by applying it, and even how to get a shot at great search engine rankings for a single keyword!

SEO Longtail Keyword Phrases

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Social Media & SEOSocial Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.

But this blog is about marketing on the social web. So, what’s with all the SEO?

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This post is the last post in a series of 5 about developing a Keyword Strategy.

In my past 4 posts I outlined my process of doing Keyword Research.

I covered:

  1. Which elements make up your Keyword Strategy
  2. Translating your value & product proposition into Keywords
  3. Checking what people are searching on (volume and exact terms)
  4. Evaluating your competition to find out if you have a chance on these Keywords.

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This post is the 4rd post in a series of 5 about developing a Keyword Strategy.

There is not much use optimising for keywords you will never, in a million years,  have a chance on. This is why you need to evaluate your online competition.

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This post is the 3rd post in a series of 5 about developing a Keyword Strategy.

The first post was about the three elements that form your Keyword Strategy. The other posts take a closer look at each individual element.

Today, I’ll explain how you can best research what people are searching on.

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This post is the 2nd in a series of 5 on how to develop a Keyword Strategy.

As a marketer, you are familiar with the process of positioning your product. You go through the process of analyzing and assessing your product, you consider the competition, and the opportunities in the market. When you are developing a Keyword Strategy, you pretty much go through the same process.

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This is the 1st post in a series of 5 on developing a Keyword Strategy.

 

In my previous 3 posts I explained why I consider basic SEO knowledge a core business skill, and how to start with a little self-SEO-diagnostics. I also explained how important it is to use the right keywords. In this post I want to explain how you choose them.

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Last week, I explained why SEO should be conducted with at the very least, close participation of the marketing department rather than being an ICT project.

Of course you need to technically optimise your website for search engines. But this is a given. More importantly, you need to use the right keywords!

As a marketer you know your products and services best. This puts you in pole position to determine which words to use on your website, in your tags, your URLs, et al.

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