Marketing 2.0 in plain language
Marketers and IT is a bit like cats and water. Can’t live without it, but we certainly don’t want to take a swim in it either.
But now that SEO is a core business skill, you shall need to dip the techy waters just a little bit deeper than you would ideally want to :-/
But fear not. Help is on it’s way. There’s the internet. And it’s full of helpful people, sharing great knowledge.
It’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get.
One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?”
In this post I will try and clear up the sense and non-sense of Nofollow.
On the social web, one of your first priorities is to get found. This goes for your website, your blog, your social media channels, your blog posts and – also for the PDFs you publish!
Why optimise?
When you publish PDFs, they can get indexed by search engines – just like a normal webpage. But if you don’t optimise them properly they will not rank very high in search results. Even worse; they might not get indexed and found at all!
Last Friday I wrote a post about Copywriting & SEO, giving you 6 tips to get your blog posts found more.
The essence of the post was that Google wants you to write for humans not for Google. Quality content is essential for your blog posts to rank high in search engines.
Goodmorning.
Here’s a little post to turn you on to a neat little online tool.
It’s called Trunk.ly.
What this online tool does is archive all the links you send out in social channels and makes them searchable.
At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.
A couple of months ago I did a blog post on how to check if your website is optimised for search engines.
Basically, you right click your mouse, select ‘view source code’ and search (Ctrl + F) for meta tags: if they ain’t there, you ain’t optimised.
But, as you have guessed there are more thorough ways of checking if your site is optimised for Google. The easiest is to start using a tool supplied by Google called Google Webmaster Tools!
So, you’ve got yourself a Twitter account, you have figured out what you need to be Tweeting about and you are doing it. Everything feels good.
But as a marketer you want something more tangible than just a feeling. What about clickthrough? If you know the number of clicks that each of your Tweets generates, you can figure out what your people really value – and do more of it!
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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