Marketers and IT drowned catMarketers and IT is a bit like cats and water. Can’t live without it, but we certainly don’t want to take a swim in it either.

But now that SEO is a core business skill, you shall need to dip the techy waters just a little bit deeper than you would ideally want to :-/

But fear not. Help is on it’s way. There’s the internet. And it’s full of helpful people, sharing great knowledge.

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What is NofollowIt’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get.

One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?

In this post I will try and clear up the sense and non-sense of Nofollow.

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SEO for PDFs How to optimise a PDFOn the social web, one of your first priorities is to get found. This goes for your website, your blog, your social media channels, your blog posts and – also for the PDFs you publish!

Why optimise?

When you publish PDFs, they can get indexed by search engines – just like a normal webpage. But if you don’t optimise them properly they will not rank very high in search results. Even worse; they might not get indexed and found at all!

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At the bottom of this post you’ll find two (me thinks) classic infographics about Search Engine Optimisation (SEO). They were made by Search Engine Marketing agency Greenlight in London.

These infographics show you in the glance of an eye what became more and less important in SEO over the years.

Without going into too much detail about all these different factors, I want to highlight one obvious and quite major change: the shift towards trust.

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Copywriting and SEO part 2Last Friday I wrote a post about Copywriting & SEO, giving you 6 tips to get your blog posts found more.

The essence of the post was that Google wants you to write for humans not for Google. Quality content is essential for your blog posts to rank high in search engines.

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Just last December Google and Bing confirmed that links shared through Twitter and Facebook have a direct impact on rankings.

In a nutshell, this means that when an article gets retweeted or referenced a lot on e.g. Twitter, Google uses it as a sign of popularity and will rank the article higher in organic and news search.

Just last week Google announced that they have also made new improvements to Social Search.

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Can't find a link you've sharedGoodmorning.

Here’s a little post to turn you on to a neat little online tool.

It’s called Trunk.ly.

What this online tool does is archive all the links you send out in social channels and makes them searchable.

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At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.

Social Media SEO Yin and Yang

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Through the eyes of GoogleA couple of months ago I did a blog post on how to check if your website is optimised for search engines.

Basically, you right click your mouse, select ‘view source code’ and search (Ctrl + F) for meta tags: if they ain’t there, you ain’t optimised.

But, as you have guessed there are more thorough ways of checking if your site is optimised for Google. The easiest is to start using a tool supplied by Google called Google Webmaster Tools!

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So, you’ve got yourself a Twitter account, you have figured out what you need to be Tweeting about and you are doing it. Everything feels good.

But as a marketer you want something more tangible than just a feeling. What about clickthrough? If you know the number of clicks that each of your Tweets generates, you can figure out what your people really value – and do more of it!

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