Marketing 2.0 in plain language
Hi everyone,
It’s now Monday December 20th and I am taking a Xmas break from blogging. Back on January 3rd 2011!
I would like to take this opportunity to thank everyone for reading my blog, for commenting, subscribing and sharing my articles on Twitter, Facebook and elsewhere. Much appreciated!
I’ll leave you with the 2010 Top 5 most read articles on my blog. Hope they are useful!
Hey hey. Ho ho! As you can see from this picture taking from our office window, it’s snowing here in Amsterdam.
As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.
I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious.
But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
A very pretty kinetic typography animation by Stephan Fry… As posted on our Facebook Group. (Some advertising: please join!). Yum indeed!
Below is one of the most inspiring case studies I have seen on music & the principles of anything that ends on ‘2.0’.
It’s a presentation Mike Masnick gave on Midem last year. The presentation is about ‘Serving your Fans’, and his subject is the way that Trent Reznor (Nine Inch Nails) has built his business using not only the tools of social media, but also the principles of 2.0.
Below you’ll find a presentation by Dan Zarrella. The presentation contains data drawn from ‘The Science of ReTweet Report’ in which Dan analyzes the when, why and how Twitter users ReTweet. You can download the full report here.
So what is important? How do you get your content shared via Twitter? How do you get ReTweeted?
At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.
As some of you might know, I used to be in music industry. First I was a product manager for bands like Radiohead, Foo Fighters and the Beastie Boys and later I became the head of Marketing & Promotion for EMI Music Netherlands.
So, you understand why I was intrigued by this news:
A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product.
If you can show that, then your organisation then has two choices:
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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