Hello, and thanks for visiting my blog!

About 18 months ago my partner Steve Seager and I started our business, we do communications. We help businesses sell their ideas, products and services on the social web.

Selling stuff in traditional media is one thing. But to do this on the social web is another. It takes a radically different view on things. You need to get out of the mass marketing headset and start thinking targeted.

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You can spend a lot of time deciding which RSS reader to use. But Google Reader is still the bomb. Google Reader is fast, easy to install, easy to use and has everything you are looking for.

So let’s get going! These are the steps you need to go through, to set-up your Google RSS Reader:

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A selection of case studies that all mention clear results…

Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking for ideas, entry points or examples of where the industry is. But they can be hard to come by.

It’s even harder to find case studies that mention clear and tangible results. Over time I’ve managed to find quite a few of those, so I thought it was now time to share them with you.

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The perks of creating a website content plan…

If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction design, css design, use cases, flow charts and so on.

No matter how well designed & executed your website or application, it’s the content in them that determines your success. It’s your content that drives people to click, download, subscribe, & buy your ideas, products or services.
So why is it that in 9 out of 10 cases, content is the last thing that is attended to when creating a website?

I dare to say: flip it! Start thinking about your content first, then start thinking about design, functionality and other technical requirements.

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The difference between online publicity and online PR…

Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.

The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.

The principle of publicity is based on getting placement in mass media. To compete in the battle for media inches, your story needs to have good news value.

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