This morning I was having a cup of coffee with a marketing strategist who had just started a WordPress website and blog. His site looked great. But it wasn’t optimised for search engines in the slightest. This happens a lot, because many business people think SEO is scary and difficult. But it ain’t. In my [...]
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This Friday and Saturday I’ve been invited to be part of the Design Award Jury for the Hall 1 exhibits for the 2011 annual International Broadcasting Convention at the RAI Amsterdam. Together, we will be looking for the exhibits with a strong, stylish and confident visual presence that makes for an accomplished and differentiated brand. [...]
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One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing. Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc. Web 2.0 marketing strategies focus on customers [...]
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Since about two years already, YouTube is the number 2 search engine in the world – straight after big daddy Google. In addition YouTube videos are also found directly in Google search result pages. In order to get your videos found, make sure you optimise them to your keyword strategy!!
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Someone recently asked the question “What do I need to optimise? My whole blog, the pages of my blog, or my blog posts?” Ever at your service, I will explain what the difference is between these three, from a Search Engine Optimisation perspective. First, an important note!
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0