A social media case study…

“Most products are like tampons”. Nice quote. Unfortunately it’s not mine. It’s Josh Bernoff’s, author of the bestselling book “Groundswell – Winning in a world transformed by social technologies”. Josh is also Sr. VP Idea Development at Forrester.

In July of this year Josh gave the keynote speech at IAB Marketplace (see video above), where he talked about a social media strategy deployed by Proctor & Gamble, which significantly increased tampon sales.

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To vaccinate or not to vaccinate?

Way back in early July the Dutch Ministry of Health started their campaign to inform the general public of the vaccination on the Mexican flu. It’s now November and the outbreak is classified as mild. But in the meantime, on the internet, the virus is even more potent than ever.

When the government announced their campaign, they didn’t properly anticipate, or cater for, the amount of questions people would have. And so, as you would expect, with no offical help coming forward, people flocked online to find out whether or not they should get themselves, or their children, vaccinated.

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Two shakes of a lambs' tail

In a recent post on the Google Webmaster Central blog, the world’s #1 search engine now confirms that content in RSS feeds gets special attention and gets indexed quicker than normal web pages.

This allows journalists and other stakeholders to find your news quicker when they do a Google search.

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