So, you are now on Twitter and you are welcoming your first followers. You must be thrilled with all the self promoting DM’s (Direct Messages) you receive every day. Sure, there are a lot of gold diggers on Twitter.

What you are after is building a qualitative network of followers. People that actually value what you have to contribute to the online conversation, and vice versa.

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Currently more than 300.000 people a day, register an account on Twitter. Registering an account is easy. Basically Twitter only needs your full name, user name, and email address.

So before you know it “John Doe (john_doe_67) is now following your tweets on Twitter” rolls into people’s mailbox. I often get these kind of followers. Sigh.

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Measuring traffic and behavior on your website or blog is one of the cornerstones of online marketing. Without a measurement tool like for instance Google Analytics, you’re a sailor without a compass.

Especially with smaller businesses, you need to be able to start drawing conclusions based on relatively small sets of data (in terms of quantity).

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