Search engine optimisation can be like a big box of misty magic for communicators, PR’s and marketers. This ‘fear’ might stop you from starting a blog. Or, if you’re already blogging, it may well prevent your content from being found by your target audience!
18
Mar 2011
On this blog I’ve written a good few articles on Search Engine Optimisation. Lately I have noticed a significant increase in traditional marketing folks who contact me to learn more about SEO.
So, in addition to reading my blog (please continue to do so :-p), I thought it was useful to turn you on to some of my favourite SEO blogs.
09
Mar 2011
A while ago I wrote a post about the 10 most important On Page SEO Factors. On Page SEO is the stuff you can do to optimise any web page for search engines. That not only means a website page, but also a blog post!
23
Feb 2011
In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).
Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main – corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).
But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.
13
Dec 2010
I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious.
But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
06
Dec 2010
At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.
A couple of months ago I did a blog post on how to check if your website is optimised for search engines.
Basically, you right click your mouse, select ‘view source code’ and search (Ctrl + F) for meta tags: if they ain’t there, you ain’t optimised.
But, as you have guessed there are more thorough ways of checking if your site is optimised for Google. The easiest is to start using a tool supplied by Google called Google Webmaster Tools!
15
Nov 2010
As a marketer on the social web, one of your first objectives is to be found by your potential clients.
And since search engine Google has a market share of 98% in The Netherlands, your website needs to rank high in Google.
But as the graph below indicates, ranking high in Google is not good enough. Nearly 88% of the clicks on Google Page 1 go to the websites that are on first, second and third place!
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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