SERP 1 blog postAs we know, SERP 1 is the Holy Grail of marketing. It means that you are the number one result in Google for the terms you want to be found on.

I recently scored my first SERP 1 in Google on a very competitive keyword. Yaay! I thought it was a good idea to take this blog post and use it as an example to educate and inspire you – so you can start writing your own chart topping blog posts.

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SEO tactics for WordPressThis morning I was having a cup of coffee with a marketing strategist who had just started a WordPress website and blog. His site looked great. But it wasn’t optimised for search engines in the slightest.

This happens a lot, because many business people think SEO is scary and difficult. But it ain’t. In my view it’s actually a core business skill. Also, basic SEO for WordPress is not too difficult to implement.

Here are 5 quick SEO wins you can implement today through your WordPress CMS:

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Copywriting and SEO part 2Last Friday I wrote a post about Copywriting & SEO, giving you 6 tips to get your blog posts found more.

The essence of the post was that Google wants you to write for humans not for Google. Quality content is essential for your blog posts to rank high in search engines.

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The one SEO meta tag you can't ignoreA while ago I wrote a post about the 10 most important On Page SEO Factors. On Page SEO is the stuff you can do to optimise any web page for search engines. That not only means a website page, but also a blog post!

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On Page SEO. Image of a little King. The King of Niche.As an online marketer, you may well be asking, why is On Page SEO so important? And how seriously do you need to take it?

Well, On Page SEO is a great way to work your Keyword Strategy. You can take the keywords that are most important to you and apply them to SEO tags and attributes on your page. This means you will get found by the people who are searching for you.

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Video still from the video How Google Works ft Matt CuttsFor mere mortals it can be pretty hard to understand the technical aspects of what goes on when you search in Google. Yet, as a marketer, you need to understand a bit of this process.

Once you do, a big marketing chance will dawn on you.

So, hang in there for a bit. I’ll first explain the process. Then I will highlight the big opportunity for marketers.

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